We’re building our business by supporting yours. That’s one of the guiding motto’s we have – yours being community magazine publishers. It sounds like a cliche but it’s much more than that, community magazines are one of the last vestiges of community in America. Not because people no longer want to connect, Facebook and Twitter show that it’s quite the opposite, but because ‘being local’ is becoming increasingly challenging. Our motto is true in more ways than one but it all rests with community magazine’s ability to connect with their community in an unparralleled way. More than that, the magazines are [...]
The $399 Community Magazine Audit
An audit? Isn’t that just for big magazines? But my magazine uses controlled circulation (aka free), can I get an audit? I direct-mail all of my magazines, aren’t postage receipts enough? Audits are an important part of producing a magazine. Without an audit, trust and accountability cannot be truly established and you can’t demonstrate how seriously you take your advertisers business. If you’re direct mailed, showing postage receipts are great but they’re not the best way to convey the realities of your distribution. After talking to many of you (publishers) we heard how much you’d like to be audited and [...]
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