I just spoke with a publisher who said they can’t think about digital right now because they need to bring in some more business/revenue. Wait, what?!? First, there are a number of problems with this statement. You always need to bring in more business or do something, if you don’t think about digital now when will you think about it? When you go out of business? But, more to the point, if you need to close some quick business Digital is exactly what you need to be thinking about. We have a publisher who is about to launch their new site and [...]
What type of website does your publication have?
ATTENTION: If you think a website is a website is a website and there aren’t fundamental differences in how you should approach your digital presence as a publisher from what you’re doing today you really need to read this! I’ve written before about a common response I get from publishers when I call to introduce Locable, they tell me, “we already have a website.” To which I reply, “of course you do, that’s how I found you.” But their website is nothing like what I’d like to discuss. Most people tend to think of all websites being fundamentally similar when [...]
Locable for Publishers – The Quick & Dirty Edition
Publishers always want me to explain what Locable is in “15 seconds”. Turns out this is impossible, in part because Locable is far-reaching and in part because publishers aren’t well versed on the changing media landscape and their place within it. With this in mind, I’ll position Locable by contrasting it to existing “magazine websites“. You’ve built a great magazine business and for years it’s thrived yet now you must evolve to survive and grow as the media landscape continues to change. You can grow from your magazine business and become a media business… this means making money online without undermining [...]
Top 5 Mistakes Magazine Publishers Make Online
Locable started as a research project out of the University of Washington back in January of 2009 and over the last three and a half years we’ve learned a great deal about local publishers, particularly local magazine publishers. In general, it’s been a great experience with each publisher bringing their own expertise, interests, passions and reasons for starting their publication. We’ve also seen some trends emerge, trends that demonstrate commonly held assumptions and misunderstandings as they apply to all things digital. Publishers view success online as an optional activity – Success online is not option, it’s urgent! Publishers approach the [...]
Get Social
RSS
Facebook
Twitter
Google +1
LinkedIn
Youtube
Pinterest