This might be hard to hear (read) but odds are there are some very important things you should be doing in the course of running your publishing business but aren’t… and, in case I’m unclear, by you I mean your business. The publishing business is continually and rapidly evolving and things that made sense a decade ago no longer have a fit while things you didn’t really have to consider a few years back are now conspicuous by their absence. We’ve put together a short list of incredibly important things that you should be doing but probably aren’t. The bad news is that these [...]
-
5 Things You Should Already Be Doing with Your Publication but Probably Aren’t
5 Things You Should Already Be Doing with Your Publication but Probably Aren’t
-
5 Ways to Combine Print and Digital Media to Grow Your Brand
5 Ways to Combine Print and Digital Media to Grow Your Brand
Print and digital media don’t have to be mutually exclusive. With a little extra planning and some creativity, it’s pretty simple to leverage print to grow digital and vice versa. Here are 5 of the most common ways to combine print and digital media and how and why you should (or shouldn’t) use them.
-
How Publishers Can Increase Their Bottom Line with Social Media
How Publishers Can Increase Their Bottom Line with Social Media
Publishers need to embrace that digital is an extension of the print version of their magazines. They can and should play off each other, a strategy we call Print-to-Web. For example, an article in print that includes recipes could have an extension online where users can upload their own recipes to be voted on by their peers. This incentives sharing with social media and gently drives further engagement. You could even host a final event where prominent figures in the community judge the top 10 vote getters and pick a winner thereby using one article to reach your audience online, in print and in person. A win-win-win!
What’s this webinar Locable wants me to attend
The Locable webinar is the primary way to share our story with publishers but it’s really much more than that. It’s a weekend workshop for local publishers on the changing media landscape compressed into an hour. Think you understand the changing media landscape? We find publishers are busy people, they run a publishing business after all. More than that, media is changing fast. How you make money online is changing even faster and keeping pace isn’t practical for publishers – especially local understaffed publishers. That’s where Locable comes in. The Locable Webinar has the following modules: Current state of local-digital [...]
-
Social Promotions – Driving Digital Revenue from Go
Social Promotions – Driving Digital Revenue from Go
Conventional wisdom states that in order to make money online you need to invest significant resources (relatively speaking) to generate content in its various forms which, assuming the content is relevant, begets growing traffic and engagement which then allows you to drive revenue. Most local publishers don’t have the manpower to produce enough content and the thus digital stalls being relegated to a necessary evil or at-best a bargaining gimmick for print advertisers. Well, Locable has always contended that content, traffic and revenue are not mutually exclusive and has worked with our Affiliates to implement a digital strategy that is [...]
Locable Helps Publishers Grow Just 3 Things – Revenue, Traffic and Content
Local media publishers have spent years or decades building brand but that brand is, for the most part, trapped on the paper their magazine’s are printed on. At Locable, we extend your brand to drive revenue, traffic and content under their properties in ways the publishers generally haven’t even considered. One of the most exciting and frustrating thing about my job is introducing a publisher to the world of making money online. Exciting because once they join us and get it they realize that they have an unfair advantage when it comes to digital and we can easily help them [...]
Contests and an Engagement Approach
As I talk with publishers one thing often becomes very clear, they think website content is all about articles and revenue is all about banner ads. It’s not! It’s understandable of course, these are the most direct corollaries to your existing print product and they’re also the most obvious parts of any website but they are just the tip of the iceberg. So, what else is there you ask? We estimate that the average local community magazine website will see only 50% of its content coming in the form of articles with the balance split between things like directory listings, reviews and supplements as [...]
Take Advantage of Holiday Downtime to Investigate Your Digital Future
For all you publishers out there I’m sure you feel like there’s never enough hours in the day to do the things you need to do to keep the business going let alone investigate ways to grow your business. Why not take advantage of the slow Holiday season to get caught up on some much needed investment in your business’s future? Locable builds community online by collaborating with local publishers. We extend your brand, your readership and your relationships… that sounds like what you’re trying to do with digital too, right? In our case, we have the right technology and [...]
What does a new Locable Affiliate actually get?
We’ve talked before about Locable providing a complete solution for publishers, that we’re not a service provider not merely a technology provider and surely not a vendor but what does that mean? In a nutshell, it means we have a completely turnkey website solution for publishers – you can go from a magazine to a media business in a week and we hold your hand as you grow. We even make money with you by splitting digital revenue rather than from you. If you haven’t done a demo with us then fully appreciating the breath and depth of our program [...]
Get Social
RSS
Facebook
Twitter
Google +1
LinkedIn
Youtube
Pinterest