This might be hard to hear (read) but odds are there are some very important things you should be doing in the course of running your publishing business but aren’t… and, in case I’m unclear, by you I mean your business. The publishing business is continually and rapidly evolving and things that made sense a decade ago no longer have a fit while things you didn’t really have to consider a few years back are now conspicuous by their absence. We’ve put together a short list of incredibly important things that you should be doing but probably aren’t. The bad news is that these [...]
-
5 Things You Should Already Be Doing with Your Publication but Probably Aren’t
5 Things You Should Already Be Doing with Your Publication but Probably Aren’t
What type of Publisher are you?
In our dealings with publishers we’ve started to classify publications by their type – no, not their content focus per se or their size but rather the personality they portray (often as an extension of those that run them). As we’ve shared in other posts, we love local publishers and think they provide what our communities need – a local voice – but they also struggle and are falling behind in this rapidly evolving digital media world we live in when they should be taking the lead. If you identify and/or take offense with any of these portrails we’re happy [...]
The Illusion of Control – Publishing is about Influence
I hear it almost every week, a publisher wants to “keep control” or doesn’t want to “lose control over their website.” Apparently because we build the technology that powers your website and then host and maintain the site you’re going to lose control. If there’s anything our increasingly digital world shows us is how little control we have. Do you have a server in your office that hosts your website? Did you build it and do you maintain it? If the answer is “no,” as it is about 99% of the time, then you don’t have control. And, in reality, [...]
What’s this webinar Locable wants me to attend
The Locable webinar is the primary way to share our story with publishers but it’s really much more than that. It’s a weekend workshop for local publishers on the changing media landscape compressed into an hour. Think you understand the changing media landscape? We find publishers are busy people, they run a publishing business after all. More than that, media is changing fast. How you make money online is changing even faster and keeping pace isn’t practical for publishers – especially local understaffed publishers. That’s where Locable comes in. The Locable Webinar has the following modules: Current state of local-digital [...]
Are you guilty of being too busy to be profitable?
It’s been my experience that companies large and small, sophisticated and run by the seat of their pants all suffer from the mistaken belief that being busy and being profitable are related. Surely being slow isn’t good for business but I mean busy as in focusing on the wrong things and missing revenue, even strategic revenue, because of said busy-ness. A startup blogger once wrote, “Sure, setting up your home network and printer is important but don’t mistake that for working.” How does this connect to local publishers? Well, last fall I had a regional advertiser here in Northern California [...]
Contests and an Engagement Approach
As I talk with publishers one thing often becomes very clear, they think website content is all about articles and revenue is all about banner ads. It’s not! It’s understandable of course, these are the most direct corollaries to your existing print product and they’re also the most obvious parts of any website but they are just the tip of the iceberg. So, what else is there you ask? We estimate that the average local community magazine website will see only 50% of its content coming in the form of articles with the balance split between things like directory listings, reviews and supplements as [...]
A Special Offer from Shweiki Media
As a publisher I’m sure you’re always looking for an edge especially when it comes to your printer and your associated print bill. If you don’t already know about Shweiki Media Printing Company now’s a great time to learn as they are one of the most innovative and forward thinking printers we’ve seen – and working with publishers all over the US we’ve seen a lot. Shweiki has extended a special offer to Locable Affiliates and we’ve talked them into also extending it to those of you that aren’t yet working with us. First, they’ll give you Free Shipping for three [...]
Take Advantage of Holiday Downtime to Investigate Your Digital Future
For all you publishers out there I’m sure you feel like there’s never enough hours in the day to do the things you need to do to keep the business going let alone investigate ways to grow your business. Why not take advantage of the slow Holiday season to get caught up on some much needed investment in your business’s future? Locable builds community online by collaborating with local publishers. We extend your brand, your readership and your relationships… that sounds like what you’re trying to do with digital too, right? In our case, we have the right technology and [...]
What does a new Locable Affiliate actually get?
We’ve talked before about Locable providing a complete solution for publishers, that we’re not a service provider not merely a technology provider and surely not a vendor but what does that mean? In a nutshell, it means we have a completely turnkey website solution for publishers – you can go from a magazine to a media business in a week and we hold your hand as you grow. We even make money with you by splitting digital revenue rather than from you. If you haven’t done a demo with us then fully appreciating the breath and depth of our program [...]
Get Social
RSS
Facebook
Twitter
Google +1
LinkedIn
Youtube
Pinterest