Local publishing is a labor of love
Running a local magazine or newspaper is more than a full-time job. How are you supposed to identify and pursue new opportunities while keeping your core business strong?
It has to be done and it can be daunting, after all you're not really in the magazine business, but doesn't have to be. The Locable Approach can immediately be put into action to have a positive impact on your bottom line - whether it's training and supporting your staff, we find publishers struggle with even basic things like and lack an accurate understanding of Search Engine Optimization and the true role of social media in your business. Locable even picks up the slack by doing some of the actual heavy-lifting for you to ensure that you don't miss a beat and don't fall prey to the myth of the magic bullet - that is, the key do digital success is in taking a wholistic approach as opposed to a single-point solution.
A nationwide network of local web portals
Rather than going it alone, we prefer to partner with local community-focused magazines and newspapers - we're not dissimilar from the structure used by network television and we're looking for local 'affiliates'.
Success online doesn't happen by accident and it doesn't happen by simply repurposing your print content. Locable works with local publishers to launch and operate each and every affiliate site, which generally replaces the publishers existing site, the Locable Approach provides: a steady flow of local and local interest content via our proprietary and custom-built publishing platform - the Community Content Engine™, a robust calendar of events, a business directory and branded social media tools for small business, social networking, daily deals and more all enabled by strong user engagement (content creation, sharing, voting, etc).
In a sense, we become an extension of your team freeing you to do what you do best while we take care of the rest. In another sense, you become our local sales force with new valuable services to offer new and existing advertisers making you more relevant and profitable. No matter how you look at it we're in it together. Locable Affiliates are a great vehicle for local businesses to connect with customers in new ways and benefit from our very unique branded web-based tools which complement not compete with your print product.
Anything else I should know before a demo?
We're looking for publishers that have great local brands and relationships, folks who take community-building seriously. We only work with one Affiliate (newspaper or magazine) in each market - that's right, no competitive publications so waiting to connect with us can cost you.
My community doesn't have a good newspaper or magazine, is there anyone else you'll work with? The short answer is "Yes, but". If you're in this situation and want to explore becoming an affiliate even though you don't run a print publication contact us to see if you qualify.
