This might be hard to hear (read) but odds are there are some very important things you should be doing in the course of running your publishing business but aren’t… and, in case I’m unclear, by you I mean your business. The publishing business is continually and rapidly evolving and things that made sense a decade ago no longer have a fit while things you didn’t really have to consider a few years back are now conspicuous by their absence. We’ve put together a short list of incredibly important things that you should be doing but probably aren’t. The bad news is that these [...]
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5 Things You Should Already Be Doing with Your Publication but Probably Aren’t
5 Things You Should Already Be Doing with Your Publication but Probably Aren’t
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5 Ways to Combine Print and Digital Media to Grow Your Brand
5 Ways to Combine Print and Digital Media to Grow Your Brand
Print and digital media don’t have to be mutually exclusive. With a little extra planning and some creativity, it’s pretty simple to leverage print to grow digital and vice versa. Here are 5 of the most common ways to combine print and digital media and how and why you should (or shouldn’t) use them.
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How Publishers Can Increase Their Bottom Line with Social Media
How Publishers Can Increase Their Bottom Line with Social Media
Publishers need to embrace that digital is an extension of the print version of their magazines. They can and should play off each other, a strategy we call Print-to-Web. For example, an article in print that includes recipes could have an extension online where users can upload their own recipes to be voted on by their peers. This incentives sharing with social media and gently drives further engagement. You could even host a final event where prominent figures in the community judge the top 10 vote getters and pick a winner thereby using one article to reach your audience online, in print and in person. A win-win-win!
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12 Rules for Designing Remarkable Covers
12 Rules for Designing Remarkable Covers
Post originally published by Shweiki Media. Figuring out how to create a brilliantly designed cover can be heart wrenching or hilarious, or fall anywhere in between. Without question, remarkable magazine covers have made history…and sales. Here are 12 rules for designing remarkable covers. Content beats design. Without a good story…your effed. People buy emotionally, then justify their decisions logically. Provoke any of these 6 emotions. Love, joy, surprise, anger, fear or interest. Pick colors for your cover on purpose. Your color palette is in your photo. Zoom in, pull it out with your Doppler tool, use the color wheel to [...]
What type of Publisher are you?
In our dealings with publishers we’ve started to classify publications by their type – no, not their content focus per se or their size but rather the personality they portray (often as an extension of those that run them). As we’ve shared in other posts, we love local publishers and think they provide what our communities need – a local voice – but they also struggle and are falling behind in this rapidly evolving digital media world we live in when they should be taking the lead. If you identify and/or take offense with any of these portrails we’re happy [...]
The Illusion of Control – Publishing is about Influence
I hear it almost every week, a publisher wants to “keep control” or doesn’t want to “lose control over their website.” Apparently because we build the technology that powers your website and then host and maintain the site you’re going to lose control. If there’s anything our increasingly digital world shows us is how little control we have. Do you have a server in your office that hosts your website? Did you build it and do you maintain it? If the answer is “no,” as it is about 99% of the time, then you don’t have control. And, in reality, [...]
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Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively
Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively
Guest post by Cory Bellamy. Courtesy of Shweiki Media. Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will keep your direct mail efforts from becoming junk mail. As part of the brainstorming process, consider some of the following tips and come up with a game plan before spending money on your next direct mailer. [...]
What’s this webinar Locable wants me to attend
The Locable webinar is the primary way to share our story with publishers but it’s really much more than that. It’s a weekend workshop for local publishers on the changing media landscape compressed into an hour. Think you understand the changing media landscape? We find publishers are busy people, they run a publishing business after all. More than that, media is changing fast. How you make money online is changing even faster and keeping pace isn’t practical for publishers – especially local understaffed publishers. That’s where Locable comes in. The Locable Webinar has the following modules: Current state of local-digital [...]
Are you guilty of being too busy to be profitable?
It’s been my experience that companies large and small, sophisticated and run by the seat of their pants all suffer from the mistaken belief that being busy and being profitable are related. Surely being slow isn’t good for business but I mean busy as in focusing on the wrong things and missing revenue, even strategic revenue, because of said busy-ness. A startup blogger once wrote, “Sure, setting up your home network and printer is important but don’t mistake that for working.” How does this connect to local publishers? Well, last fall I had a regional advertiser here in Northern California [...]
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Why Are local Magazines So Popular?
Why Are local Magazines So Popular?
While many believe that the print industry is dying, we see that print industry is not going away but it is going through a major transformation. As we at Locable say, Print isn’t Dying – Print-Only businesses are! Those companies that refuse to transition from being a publishing company into thinking of themselves as a media company will inevitably be forced to close their doors, but for those that are brave enough to embrace the world of digital, the future is as bright as ever. Nowhere is this truer than with magazines. In fact, according to Pew Research, local magazine [...]
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