The sad reality is most local publishers have great brands and solid businesses yet all things digital are merely a cost and a necessary evil. Locable changes all of that enabling publishers to drive real, significant digital revenue through their digital properties – your website, your Facebook page and your email lists. Best of all, the way we do it as your technology and operational partner it couldn’t be easier for your or more valuable for businesses in your community.
Locable partners with hyperlocal publishers to create online communities where people connect in new (and old) ways. Main Street used to be the water-cooler of the US but what ‘community’ means has evolved. So, we’re modeling our efforts after Main Street with some updates for the digital age.
The publishers we work with often have a few things in common:
- They are passionate about building community and delivering value to advertisers and operate with a lean staff
- Any technical skill readily accessible or on staff are more familiar with “marketing websites” (think local business sites) than content sites of the variety we create and co-operate.
- Social media is an after thought
- They, incorrectly, believe making money online is limited to banner advertising and requires a lot of traffic.
Most understand that they need a website, but few know how to execute a digital strategy so it’s more than just another expense. This is why a typical vendor relationship won’t work. Publishers need more than just technology or a program to follow, they need a partner. We continually help you:
- Leverage existing readership and drive engagement online
- Educate advertisers on how to best take advantage of print and digital together
- Collaborate with you and local businesses to deliver new business
- Follow a systematic approach to creating community around your local brand
You didn’t start a digital company, but with Locable you can become one.
Take an hour to let us share what we’ve learned about the changing media landscape and the opportunity you have as a local publisher to redefine your business without significant time or expense.Request a FREE Consultation Today