The Locable Affiliate Network is a nationwide network of local sites that are owned by hyperlocal publications and are powered by the Locable Community Content Engine. Heard of network television? It’s their model we’ve emulated by creating Locable as the nationwide brand (think ABC, CBS, NBC, or Fox) with local publishers as our local affiliates (the folks with the call signs that do the local news in your market).
The old joke we always tell local publishers is that “the great thing about you is that you’re local but the bad thing about you is that you’re local”. Bolstered by our Community Content Engine, we work WITH publishers to build community and evolve their business while driving revenue in ways never before possible.
Like network television, we combine the best of nationwide reach with local relevance to create a uniquely organic yet coordinated experience.
Why is this important?
First, it allows both parties to do what they do best. You have local expertise, knowledge and relevance that a large brand simply can’t have – you live there after all. But you also lack the scale, resources, and exposure to the greater landscape to do it all on your own.
By joining the network, as an Affiliate in the Locable Network, you’re joining forces with other publishers who are focused on building community and growing their business within an ever changing media landscape. This is important and it’s powerful. As Locable gains experience, explores new solutions and identifies best-practices we’re able to incorporate these lessons into our technology as well as share information and train our partners to become more effective immediately.
Running a publication that is locally owned and operated makes you authentic – joining Locable will enable you to press your unfair advantage to grow your business and serve your community.