We’ve had a few of our publishers ask why it seems that some of their Facebook posts (posts onto their pages in particular) are seen by just a fraction of their fans. There is research that suggests that the average reach of any Facebook post is just 17% of your fans. It seems this way because it is this way. Facebook build EdgeRank a little over a year ago to filter all posts – by both pages and friends – to try and keep people from getting overwhelmed by the growing number of posts. Involver has a great description of how [...]
The Long Tail & SEO for Publishers
We previously wrote about SEO for publishers as a primer for what SEO and how Search Engine Optimization works and we thought we’d share a few of the results in action. Your site begins to generate momentum when people find you by accident. More accurately, they are not searching for YOU they are searching for something and they find your content. Here are a few of the searches/key words people have used to discover our Locable Affiliates over the last 30 days (this is written on 6/22/12): what does bipolar mean border patrol tuscaloosa summer camps 2012 palm springs shortfest [...]
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