ATTENTION: If you think a website is a website is a website and there aren’t fundamental differences in how you should approach your digital presence as a publisher from what you’re doing today you really need to read this! I’ve written before about a common response I get from publishers when I call to introduce Locable, they tell me, “we already have a website.” To which I reply, “of course you do, that’s how I found you.” But their website is nothing like what I’d like to discuss. Most people tend to think of all websites being fundamentally similar when [...]