Getting someone to your website is great but you want them to take an action such as calling, scheduling an appointment, buying online, or coming into your store.
A strong CTA helps a visitor take the next step on your website when reading your webpages, blog posts, and more.
Update CTAs with new offers, as seasons change, or when you want to try new things all without having to change your website.
You can test different offers, compare which is most effective, and see their performance in real-time.
Always include a call-to-action to get readers to take action with clearly communicated next-steps.
Without CTA’s, your website and content may be like a cul-de-sac where people drive in, look at the pretty houses (pictures), and then turn around and leave. Engaging content that doesn’t spur action isn’t very helpful for your business.
For most, prompting someone to “Visit Us Today", "Learn More" or "View Our Upcoming Events” is great. This is a chance to expose your new visitors to more content and, again, it's an internal link Google will follow.
