Event Season Is Here: Tips for Businesses

Being a part of Downtown Manchester means that there will be many events happening just steps away from your business all summer long! Events can feel great - or they can even feel inconvenient. The important thing to remember is that events bring foot traffic - - feet that belong to potential customers and clients for your business! Even if they don't patronize your business today, they may return!

So, how can a small business take advantage of this increased foot traffic?

Small businesses can take advantage of event foot traffic to gain visibility and brand awareness by implementing the following strategies:

1. Participate in the event: Small businesses can participate in the event by setting up a booth or table to showcase their products or services. This allows businesses to interact with potential customers, answer questions, and distribute promotional materials.

2. Offer promotions: Offering special promotions or discounts during the event can attract event attendees to the business. This can help increase sales and build brand loyalty.

3. Collaborate with other businesses: Small businesses can collaborate with other businesses in the area to offer joint promotions or discounts. This can help to increase foot traffic and create a sense of community among local businesses.

4. Host a demo or workshop: Hosting a demo or workshop during the event can provide value to attendees while also showcasing the business's expertise. This can help to build trust and credibility with potential customers.

5. Leverage social media: Small businesses can leverage social media to promote their presence at the event and encourage attendees to visit their booth or table. Using event hashtags and tagging the event organizers can help to increase visibility and reach.

6. Follow up with attendees: After the event, small businesses should follow up with attendees to thank them for stopping by and offer additional information or promotions. This can help to build relationships with potential customers and encourage them to become loyal customers.

In conclusion, participating in events and taking advantage of foot traffic can be an effective way for small businesses to gain visibility and brand awareness. By offering promotions, collaborating with other businesses, hosting demos or workshops, leveraging social media, and following up with attendees, small businesses can make the most of these opportunities and build long-lasting relationships with potential customers.