Make the Most of Downtown Events

Downtown is home to many great events!

Some events are organized by the District and some are organized by independent Downtown Businesses or other local organizations and teams.

All these events have one thing in common - they bring guests to Downtown Manchester and have the potential to benefit your business!

Benefits of Local Events:

Share all events with your customers and clients!

Events give you something new and fun to share in your email newsletter and social posts!
Show your community spirit by encouraging your clients to support your neighboring businesses and these local events.
Create value for your newsletters and social as a source of helpful information as you share these events!

Interact with Downtown and your neighbors on social!

Comment on and share event posts!
Increase online visibility for your business by being a part of posts that reach thousands!
Bring more guests Downtown (see benefits above!)

If your business will be open during the event:

Adjust your hours to match the busiest event times, if possible.
Refresh your space and window displays! Be sure guests passing by can quickly identify your business and your product or service so that they can return on a future date.
Be ready to actively greet guests and welcome them off the street and into your business.

Participating Businesses Can:

When your business is participating in an event, be sure to:

Promote yourself! Share your plans with your clients through your website, email, and social posts!
Collaborate with the event coordinator and other participating businesses!
Engage with the event organizer and other businesses on social media.

On the day of the event:

Prepare your space with fresh and inviting windows and store displays.
Assign staff members (or recruit volunteers) to interact with guests on the sidewalk or at your door. Guests often need encouragement to interact with and complete your activity. Be ready to engage and to explain how to participate. A smile and warm welcome can turn a passerby into a participant!

Hosts an online calendar where all event organizers can post downtown events.
Shares downtown events in our WHAT'S UP DOWNTOWN e-newsletter and on social as much as is appropriate.
Actively seeks to collaborate and engage with event participants on social media.
Shares District events on various online platforms and with press organizations.
Promotes District events with printed materials in advance and on the day of events as is appropriate.
Provides free gifts, door prizes, and other incentives to capture attention and promote events.

Originally posted by Downtown Manchester Special Services District via Locable