Small Town, Big Brand

Pamela Tames is returning for our 3rd Marketing Workshop for our Members of Main Street! Dinner will be provided.

Workshop Overview

"Small Town, Big Brand" is a hands-on, interactive workshop designed to help small business owners in rural towns build a strong brand identity and create an effective digital marketing plan. With limited resources and marketing knowledge, many small businesses struggle to attract and retain customers. This workshop provides them with the tools, strategies, and confidence to define their brand, connect with their audience, and leverage digital platforms to grow their business.

 

Why a Strong Brand is Key to Success

In today's competitive and digital-driven world, a clear, recognizable brand is essential for small businesses to thrive. Many local businesses rely on word-of-mouth but fail to translate their unique value into an online presence that attracts and engages customers.

Key Challenges Facing Small Businesses:

✔ Lack of brand clarity – Many businesses struggle to define what makes them unique.
✔ Limited digital marketing knowledge – Owners don’t know where to start with social media.
✔ Resource constraints – Small teams and tight budgets limit marketing efforts.
✔ Competing with big brands – Without a strong online presence, it’s harder to stand out.

This workshop will help businesses overcome these challenges by teaching them how to define their brand, identify their target customers, and implement simple digital marketing strategies that work within their time and financial constraints.

 

What Participants Will Gain

✔ Clarity on Their Brand Identity – Defining their unique selling points and customer focus.
✔ A Compelling Brand Story – Crafting a simple, effective message that resonates.
✔ A Practical Social Media Strategy – Learning what and how to post effectively.
✔ Actionable Marketing Steps – Leaving with a simple, achievable marketing plan.
✔ Access to Free AI & Marketing Tools – Using digital resources to save time and effort.

 

Why This Workshop is a Smart Investment

✔ Customized for Small Businesses – Simple, practical, and designed for those with no prior marketing experience.
✔ Hands-On & Interactive – Engaging exercises ensure participants walk away with real, applicable strategies.
✔ Builds Long-Term Impact – A strong brand identity and marketing foundation lead to increased customer engagement, sales, and business growth.
✔ Supports Community Economic Growth – Stronger local businesses lead to a thriving local economy.