How Volunteer Recognition Content Can Boost Engagement & Attract More Volunteers

As a local nonprofit, volunteers are important to fulfilling your mission and enabling locals to participate gives them an opportunity to make a difference in their community.

Recognizing volunteers is an easy and impactful way to show your appreciation for contributors, strengthen your connections, and showcase your mission.

Aligning Volunteer Recognition with the Marketing 3-4-5™ approach ensures your efforts are engaging and efficient.

Why Bother With Volunteer Recognition

You're busy, you're juggling activities, and "just one more thing" can feel overwhelming.

That's all true however if volunteers are important to your organization then the cost of NOT making Volunteer Recognition content a part of your regular activities will be substantial.

Following this approach will enable you to spend just 15-30 minutes while you'll find the benefits include:

• More repeat volunteering and increased donations and support
• Greater word of mouth and referrals as volunteers, their friends, and others share your content
• Attract new volunteers by sharing people and activities that resonate in your community
• Unlock SEO to get traffic from Google for YEARS! No joke, years.
• Serve more 'customers' i.e. more people understand what you do in a meaningful way and feel more capable of approaching you and your people

As a mission-driven organization, it's almost laughable to think you'd continue operating without recognizing the people who drive you forward.

Why Volunteer Recognition Works

Like all recognition content, Volunteer Recognition works by showcasing local people making a difference, their passion and motivations, and examples of your mission in action.

Examples are the key to breaking through the noise to boost visibility on search engines and social platforms, which drives more referrals.

People who are recognized will share the content.

• Their friends and family will see it and eventually trace it back to your website.
• Partners can amplify your content through social media and Locable & you can distribute content through email newsletters
• Google loves content with rich local keywords which recognition posts include by default

A Prompt-Based Approach to Volunteer Recognition

Like all Content of Consequence™, your content can be created quickly, lives on your website, and is distributed to reach people where they're at.

Don't have a website? Explore Locable free profile options for participating communities and low-cost website options for all.

Use the following prompts to create authentic Volunteer Recognition content without much time, creativity, or writing skills. 

• How long have they volunteered and why did they choose to volunteer with you? What about your mission matters to them?
• What have they learned about themselves, their impact, or the community?
• What are they most proud of about their time volunteering or their favorite memory?
• What would they say to someone thinking about volunteering with you? What would the volunteer tell them to expect about the process?
• Showcase Their Broader Impact: Mention other organizations they support or volunteer with.

Simply ask the volunteer you want a recognize a few questions using the prompts above as your guide and their answers are your content.

Small Steps, Big Wins For Volunteer Recognition Success

• Create an Obvious Title: Include the volunteer's name, their role/contribution, and a location if possible.
• Snap a Photo: Capture a clear image, ideally showing the volunteer in action or context.

• Follow the Prompts: Tell their story, the easy way. 
• Don't forget the CTA: a call-to-action prompts readers to go further, you'll want to promote "Volunteer Opportunities" so they can get involved

What You Can Expect to Get From Implementing Volunteer Recognition Content

The bottom line is that when you incorporate Volunteer Recognition as a regular part of your marketing strategy you'll find good things happen more often including:

• Attracting more volunteers
• Driving more donations and sponsors
• Serving more people in need i.e. growing your impact
• Getting credit for the things you do

✨ Get our Free Download to Simplify Volunteer Recognition! ✨

We know it’s not always possible to get all the details from your volunteers when you're at your computer, especially when things get busy. That’s why we’ve created a Volunteer Recognition Info Sheet - a handy tool you can print out for your team to gather everything needed to recognize your amazing volunteers.

🎉 Here’s why this FREE Download is helpful:

✅ Perfect for when you're not at your computer or you can’t be there to ask the questions yourself
✅ Easy-to-answer prompt-based approach to recognize the volunteer’s contributions
✅ A reminder to get a photo to make their spotlight shine

✨Your Plan for Big Wins✨

Your business is unique, tell your story in 15-minutes or less with simple activities using our industry-specific marketing and content plans.

✨Unlock Your Next Big Win✨

Ready to turn ideas into action and see real results? With Locable, you’ll have the tools to grow, streamline your efforts, and make a bigger impact in your community. Let’s work together to achieve your goals—request a demo today and see how simple it is to get started and achieve success!