How to Showcase Your Catering Services & Attract More Bookings

Growing your catering business is the single biggest opportunity you have as a restaurant to increase profitability—especially because it helps fill downtime and smooth out staffing needs.

The good news? Most restaurants are terrible at marketing their catering services… so it’s as easy as it gets to stand out and win.

Whether you offer catering for weddings, office lunches, or private parties, you can clone your ideal customers by sharing your recent jobs.

By sharing success stories and your process, you can turn clients into referral engines.

This approach to telling your story is what we call Business Blogging. You don’t need to be a writer or marketing expert to do it, it just works.

Scroll down to follow our prompt-based approach and download the free worksheet to make it even easier.

Why Showcasing Catering Services Matters

Sharing real-world examples through a business blog post can quickly transform your marketing. Here’s why:

• You’ll clone your ideal customers.
  Highlight real stories from past clients that reflect the type of catering customers you want more of.

• You’ll show why people choose you.
  Use real examples to highlight why people should work with you: Your experience, expertise, likability, and values.

• You’ll reach people in more places.
  Drive referrals, appear more prominently in search and social—this type of content helps people find you.

Bottom line? It’s a repeatable, scalable way to attract more of the right customers while reinforcing what makes your business great.

Why It Works for Catering Businesses

Customers looking for catering services often turn to online searches and social proof before making a decision.

A content-led approach works well because:
Real stories create real engagement.
People share stories about themselves, helping you reach their audience. Some of their friends will stalk them back to your website.

It builds referral momentum.
When a client tells you what they loved, they’re already primed to recommend you the next time someone asks.

It boosts your local SEO.
Local keywords + fresh content about your services + your town = Google visibility.

It supports your sales process.
When someone lands on your site, your blog becomes a growing library of real-world proof that you can reference when talking to prospects.

It gives you a resource to share later.
Someone asks if you offer a certain service? Boom—you send them the post about it. Instant credibility.

In short: It works because people love to share great experiences—and your blog post gives them something to talk about.

Small Steps, Big Wins

Marketing doesn’t have to be complicated. 

Write a Single Business Blog Post
Use the prompts below to highlight your service and include a photo.

Distribute Your Content
Share to social, distribute via email, and cross-promote wherever your audience is.

Repeat
You already did the hard part. Now turn it into content and keep it going.

➡️ One post. Many channels. Maximum impact!

A Prompt-Based Approach to Showcasing Your Catering Services

Quickly share your experience with minimal effort or creativity required, following these prompts to grow your business. This simple content will grow your business and help you reach your goals.

1. What type of catering job did you provide—wedding, office lunch, private party, and who was it for?
2. How many people did you feed, and what did you feed them?
3. Where was it and what was the ordering process like?
4. Did you deliver or did they pick up?  
5. What should people know about the ordering process, such as how far in advance, etc?
6. What would they say to a friend?

✨Bonus Questions:  What made this catering job memorable or unique? Anything particularly funny happen?

Include Visuals:

A photo of the food, the event setup, or the team in action helps bring the story to life. People are more likely to engage with content that includes visuals—especially if they recognize someone from the community.

Add a Strong Call to Action:

At the end of each post, tell people how to book you or learn more.

Example: “Planning an event of your own? Check out our catering menu or give us a call—we’d love to help make your next event delicious.”

Get Going — Download the FREE “Catering Showcase Worksheet”

This one-pager makes it easy to organize your story and turn it into marketing fuel.

✅ Fill-in-the-blank prompts to guide your blog or post
✅ A space to highlight services, packages, and specialties
✅ A spot to drop in client quotes or reviews