How to Build Anticipation & Drive Attendance for Your Events

Capture Attention Before Your Event Even Begins!

After hours of planning, your event is set—but how do you ensure people know about it and get excited to attend?

Many events struggle with visibility, and without a strong Event Preview Blog Post, you risk lower turnout and missed opportunities to engage your audience before the big day.

Leveraging Event Preview Posts as part of your Event Story Arc helps you cast a wider net, generate buzz, and build excitement while recognizing participants like vendors, sponsors, and volunteers.

With minimal effort, you can create a preview that encourages attendance and sets the stage for a successful event.

Why Event Preview Blogs Matter

Events should always be promoted in calendars but previewing the event enables you to go further and share the background that engages.

If you're organizing a community event, it helps you to get credit for your efforts... "no, that other group didn't plan this event :("

• Increase event visibility by reaching new audiences early.
• Boost attendance by showcasing what makes your event special.
• Recognize key participants (vendors, sponsors, volunteers) to strengthen partnerships.
• Improve SEO with event-related keywords that drive traffic to your website.
• Create anticipation with behind-the-scenes content and exclusive previews.

A Prompt-Based Approach to Event Preview Blogs

1. Announce the Event Clearly

• Include the event's basics and link to the event in your calendar

• Highlight the purpose of the event and why people should attend.

2. Tell the Story Behind the Event

• Share the event’s history or what inspired it.

• Feature past successes or memorable moments from previous years.

• Highlight the impact the event has on the community or industry.

3. Spotlight Key Participants

• Recognize vendors, sponsors, speakers, and volunteers.

• Include quotes or testimonials from participants.

• Showcase unique experiences, attractions, or exclusive offerings.

4. Build Excitement with Behind-the-Scenes Content

• Share sneak peeks of event setup, special features, or limited-time offers.

• Post interviews with organizers or past attendees.

• Tease surprises or unique experiences attendees can look forward to.

5. Encourage Engagement & Sharing

• Create an event hashtag for social media promotion.

• Ask partners, vendors, and attendees to share the article.

• Offer incentives like early-bird specials or giveaways for engagement.

Small Steps, Big Wins for Event Preview Success

Even small efforts in your event preview can lead to big results. Here are some quick wins:

• Repurpose content across multiple channels—email, social media, blog posts.

• Get vendors and sponsors involved in promoting the event.

• Use countdowns and teaser posts to build anticipation.

• Make it easy for people to share—provide sample captions or event hashtags.

What You Can Expect from an Event Preview Blog

✨ A Stress-Free Way to Plan Your Event Preview – Free Download! ✨

We know it’s not always possible to capture every event detail while you’re in the moment. That’s why we’ve created a free Event Preview Guide—a handy tool to ensure you're gathering everything you need to showcase your event successfully.

🎉 Here’s why this FREE Download is helpful:

✅ Perfect for capturing key moments when you're busy hosting or attending the event.
✅ Easy-to-follow prompts to highlight the most engaging aspects of your event.
✅ A reminder to collect photos and testimonials to enhance your spotlight.

We know how busy event planning can get, and it’s easy to overlook key details. That’s why we’ve created a free Event Preview Guide—a stress-free resource to help you map out key event details, highlight participants, and create buzz with minimal effort.

✨Your Plan for Big Wins✨

Want to make your event preview even more impactful? Start by creating a content calendar of blogs leading up to the event. Schedule teaser posts, behind-the-scenes updates, and vendor spotlights to maintain excitement and keep your audience engaged.

Use these strategies to create a preview that not only boosts attendance but also lays the foundation for your event recap content.

Level Up … Unlock Your Next Big Win

Ready to take your event marketing to the next level? Locable provides the tools to help you streamline your efforts and maximize impact. Request a demo today to see how simple it is to create engaging content that gets results!