How to Highlight a Pest Control Project and Attract More of the Work You Want

If you want to attract more of the right kinds of pest control jobs, one of the smartest things you can do is simply show your work.

From rodent remediation and termite treatments to seasonal services and large cleanups, sharing real projects helps people understand the problems you solve—and why you're the expert to call.

Telling these stories in a short, visual way is what we call Business Blogging. You're not writing case studies—you’re showing what you did, why it mattered, and what made it work.

Why It Matters

Every job is proof of your professionalism—and a chance to attract your next one.

You’ll remind people what you do.
Most customers don’t realize all the services you offer until they see an example.

You’ll attract more of the work you want.
Highlighting a specific job helps you clone your ideal clients.

You’ll turn your clients into promoters.
When they’re proud of the result, they’ll often share your post with their network.

Bottom line?
Project highlights build visibility, trust, and word-of-mouth at the same time.

Why It Works

People don’t buy pest control—they buy peace of mind, safety, and expertise. Your projects bring that to life.

A content-led approach works well because:

It builds credibility through results.
You’re not just saying you’re good—you’re showing what you’ve done.

It supports your sales process.
You can link to relevant posts in future proposals or consultations.

It improves your local SEO.
Mentioning the type of job + city or region helps you rank when people search for that service.

It fuels referrals and social proof.
Clients often share these stories or leave a quote you can use again and again.

In short: It works because it shows—not tells—what it’s like to work with you.

Small Steps, Big Wins

Marketing doesn’t have to be complicated.

Pick one recent job you’re proud of
Choose something that represents the type of work you want more of.

Write a quick project recap post
Use the prompts below to walk people through the problem, your solution, and the result.

Include pictures
Before, during, and after images help tell the story better than words alone.

➡️ One post. One job. Maximum impact.

A Prompt-Based Approach to Project Highlights

Use these questions to guide your next post or service page feature:

1. What was the pest issue or challenge you solved?

2. What type of project was it? (Residential, commercial, industrial?)

3. What were the customer’s goals? (From their perspective)

4. What made this job unique—tools, materials, location, or conditions?

5. How long did it take, and what challenges did you overcome?

6. What skills, equipment, or experience made you the right fit for the job?

7. What did the client say about the result? (Or how did they react?)

8. Where was the job located? (City or region only—no addresses!)

Pro tip: Add before-and-after photos, team shots, or close-ups of work areas to increase visual impact.

Free Download: Project Highlight Worksheet for Pest Control

✅ Fill-in-the-blank prompts to guide your blog or post
✅ A space to highlight services, packages, and specialties
✅ A spot to drop in client quotes or reviews