Creating content is hard work and is often one of the most time consuming and expensive parts of being a publisher. This can be even more true when you start to consider that publishing online requires even more content than print but fear not cause all content creation isn’t created equal. Online publishers have the opportunity to reuse and re-purpose content in many ways to lesson the burden on the editorial team. Here are a few of our favorites.
There are many reasons why a publisher might want to re-purpose old content but the thee most common are to bring new readers to old content (i.e drive more traffic for advertisers), to save money and time in creating new content and to improve SEO & simplify social media sharing. Let’s take a closer look.
Producing and publishing content is hard work so you want to make sure that whatever content you do create is going to pay dividends in the form of more traffic for your site but coming up with ideas can be challenging. So we’ve dug into the numbers from the Locable Publisher Network since the beginning of September to see what has resonated most with readers so far this month. Here is what we came up with (complete with examples and the traffic each article generated).
It’s so easy to fall into the trap of going with the free option. What’s the risk? It’s free after all. I wrote about this general line of thinking when it comes to publishers a few months ago and today I wanted to help publishers address it when they hear it from local businesses. I was recently playing a round of golf with a local surgeon who asked what I do, I explained we help businesses improve their marketing including their web presence etc. as many small businesses have no website or a poor website. He replied by saying, “that sounds like our site, it’s not any good but, hey, it’s free.” Unfortunately, this sort… [Read More]
It’s become clear that many local businesses have adopted Facebook and use social media more actively. A recent report by BIA Kelsey indicates 55% of local businesses have a Facebook page and 20% have paid to promote a post. This investment of time, money, and mindshare has implications for local publishers who are looking to deliver unique value. Their added efforts have also resulted in ongoing updates to what people see on Facebook which has reduced the reach of an organic post on a Facebook Page. While that’s a challenge for publishers it’s also an opportunity who embrace a social-media minded strategy. More than that, this added interest in social is a wave publishers should be riding to… [Read More]
Prospecting is about filling the top of the funnel with lots of names. It doesn’t necessarily mean you need to call on every single person but it means you have an endless (or at least big enough) list of potential customers that you always have someone new to call. Who you choose to call next should be based on who you think is most likely to buy, but this list will provide you with 6 sources to find new leads and a couple tricks to give you a reason to reach out to them that isn’t intrusive.
We’ve talked a lot about the changes at Facebook and how they’re limiting the reach of pages, this affects publishers and your advertisers. With all of the changes happening there are some simple things you can do to consistently maximize your efforts – we’re all about working smarter not harder so stop spinning your wheels. Here are the 3 Quick Wins for Publishers Using Facebook Reach & Engagement Use large images – Facebook’s newsfeed is highly image-centric and large images are shown more and shared more Add a unique message along with the links you’re sharing – add context, color, or simply ask a question “What do you think?” Schedule out your posts targeting 3-4… [Read More]
If you’ve followed our blog for any length of time you know how we love talking about Social Promotions (SoPros)- contests and sweepstakes that are run in such a way as to leverage social media i.e. “go viral.” There a many permutations from contests to sweepstakes, quick hitting to multi-month, they can be web-only or combined effectively with print but in all cases if they’re done well they’re highly engaging. It’s this engagement that makes them so profitable for publishers. Clearly businesses want to sponsor activities that get their name out there and are well received so one successful promotion leads to another but there’s more to it than that. Facebook is so ubiquitous most local… [Read More]